Malcolm Gladwell argues that innovators need to be disagreeable. (Agreed!) They are people willing to take social risks and do things that others might disapprove of. Taking these risks is often easier said than done because as human beings we are hardwired to seek the approval of those around us, and society often frowns on disagreeableness.

However, true radical and transformative thoughts go nowhere without the willingness to challenge conventional ways of doing things. This is why truly great entrepreneurs DGAF about breaking boundaries.

In this session, seasoned entrepreneur Desiree Ontiveros will call upon her own incarnations in her decade long experience in the cutthroat fashion industry. She will share how her international experience launching brands and her firsthand experiences with success and failure taught her to take something ordinary and make it extraordinary with the launch of her new eyebrow-raising venture, Badass Balloon Co.


Charles Divins NBC/WDSU News This Morning
Morning Anchor
Desiree Ontiveros Badass Balloon Co.