The Lean Startup methodology started a revolution for many entrepreneurs, changing from a traditional model of making a single big bet to an incremental approach with continuous risk reduction and frequent course corrections. While Lean Startup principles can provide a great framework for building your business, entrepreneurs frequently experience difficulty understanding these principles and executing against them.

This session reviews some of the key Lean Startup principles, common pitfalls in execution of them, and ways to avoid those pitfalls. From Minimum Viable Product (MVP) to A/B testing, examples from real-world companies are provided to help you understand how to balance Lean Startup framework ideals with the realities of building and growing a successful business.


Brett Durrett Social Starts
Venture Partner