Ochsner Innovation Stage

TABASCO® brand products are made by McIlhenny Company, founded by Edmund McIlhenny in 1868 on Avery Island, La. It was here that he developed the recipe for TABASCO® Original Red Pepper Sauce, which has been passed down from generation to generation. To this day, the company is still family-owned and -operated on that same island. Today, TABASCO® products are sold in more than 165 countries and territories around the world and labeled in 22 languages and dialects. This begs an important question: How does a 100-year-old company become a worldwide brand while continuing to maintain its local ties, cultural heritage and reputation?

Speakers

Peter Ricchiuti Tulane University A. B. Freeman School of Business
Senior Professor of Practice and William B. Burkenroad, Jr. Clinical Professor
Tony Simmons The McIlhenny Company
President & CEO