When you think of brands like Starbucks or Apple, you’ll notice a common thread, each has a loyal following of customers that trust and love them so much they’re willing to stick with the brand through all highs and lows. That’s because these brands know how to build strong customer relationships, and one of the most low-cost and valuable ways to build meaningful relationships with your customers is through social media.
You shouldn’t wait until your back is against the wall to build customer relationships. Instead, start earning the trust and confidence of your customers early so any setbacks in the future won’t cause your company to close shop. In this session, you'll learn how you can use social media as more than just an advertisement tool, but more as a way to build meaningful relationships with thought leaders in your digital community, understand your audience and become part of conversations that matter to them, and brainstorm ways to turn social media engagement into real-world action.