Aaron Dirks Founder & CEO


Aaron Dirks is intently focused on the development and evolution of the human experience through the creation of new ways to experience life itself in travel and at home; exercise resilience in all areas of the body (physical, mental, spiritual and social); and build a legacy through ever-improving technologies and networks. He is the founder and CEO of Joieful, is a fast-growing experiences and travel technology company that powers the concierge desks at many of the leading hotels in New Orleans, both online and with 24/7 live support.

For visitors to the city, the Joieful smartphone app and website bring together the largest marketplace of easy-to-buy New Orleans experiences curated by locals, affording our guests the opportunity to see the authentic New Orleans, inside and outside of the traditional tourism lens.


Scaling Impact Ace Hotel New Orleans
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