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Alex Fogelson launched Taste Beauty in 2015 with a hungry spirit and a passion to drive innovation in the beauty category through the most unique products, highest quality, unprecedented customer service and rapid speed to market. Taste Beauty creates innovative, first-to-market products for its retail and brand partners. Taste Beauty’s products are sold online and in over 50,000 retail stores worldwide. Fogelson graduated from Tulane University's A. B. Freeman School of Business with a BSM in Marketing and Management and a MFin in Finance.