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Mike Edelhart is the managing partner for Social Starts and Joyance Partners. A pioneering media and startup executive, Edelhart was the original executive editor of PC Magazine and founding editor of other Ziff-Davis computer magazines. He later served as executive vice president at Ziff. Edelhart has been CEO at many startups, including Olive Software, Inman News and Zinio. He was also a partner at Redleaf, a VC fund. At SoftBank, Edelhart directed content for the Seybold, Interop and Comdex conferences and played an integral role in launching new busineses. Additionally, Edelhart has consulted for Bloomberg, Reuters and the AARP, and has authored more than 20 books.