Patrick Comer has been a founder, investor, and executive for startups since 1998, and in market research since 2003. Comer started as Chief of Staff at govWorks, a Silicon Alley darling—featured in Start-up.com. In 2005, he improved sample acquisition and matching technology for OTX Research. Patrick was Founder and VP of Operations at Sample Czar and previously worked at IFILM. In 2010, Patrick founded Lucid to bring a programmatic approach to sampling. He also launched Federated Sample and Fulcrum, the industry's largest DSP and Exchange. Patrick holds a BA from Sewanee and an MBA from Columbia Business School.